between concept and reduction -
elegant and sophisticated fashion for women

when modernity dawned on the world, rationality and science set their light in people’s minds, black and white started to fade into shades of grey. encrusted, rigid towers of set morals, values and truths crumbled piece by piece. we stand in midst of the ruins of modernity, fallen and broken buildings of values and truth, in midst of the ashes of our past – free to build something new. the label ruins of modernity stands for clean architectural shapes, grown-up emancipated elegance, reduction & minimalism.

ruins of modernity is a Vienna-based fashion label.

Maria Steiner is ruins of modernity.

Maria Steiner is ruins of modernity. She overcomes the tempting post-modern superficiality. First, there is the analysis of a problem, the in-depth search for sources, then there is a creative solution, and at the end, future is the destination. The high tension of modern categories and dichotomies sets Ruins of modernity and her concept fashion in motion. Fashion codes unfold in order to fathom the relation between man and woman. In this respect her fashion is driven by the need for transforming society.

Maria Steiner ist ruins of modernity. Sie widersteht der Versuchung postmodernen Oberflächenkults. Am Anfang steht die Auseinandersetzung mit einem Problem, das gründliche Suchen von Quellen vor seiner kreativen Lösung, am Ende das Ziel Zukunft. Dabei wird die Hoch-Spannung zwischen den modernen Ordnungskategorien produktiv gemacht, so werden die Codes der Mode ganz bewusst eingesetzt, um die Verhältnisse von Mann und Frau auszuloten. Insofern ist diese Mode von nichts Geringerem getrieben als von der Transformation der Gesellschaft.